The world of high end audio is awash in opinions; tubes vs solid state, analog vs digital.
These are largely matters of taste. One subject that should not be up for debate is the fact that wires matter. It was the foundational principle of WyWyres. After years of modifying innumerable systems, it became clear that cables are a critical component.
As with the assembly of any other piece of audio hardware, they pay careful attention to the choice of materials and construction techniques. Careful listening tests are performed to ascertain the real-world performance of each line of products.
Cables do not stand on their own. They are conduits between components, not only of the electrical signal but of the emotion that a great audio system can elicit.
Cables matter. Prove it to yourself.